Our relationship with SYNENTEC goes back to the mid to late 2000s, when their instruments were distributed by another partner of ours at the time. Innovatis was later acquired by a 3rd party, who took the products direct to market.

Almost a decade later, in 2016, we reconnected with SYNENTEC’s founders, Matthias Pirsch and Steffen Hummel, as they looked for a new UK distributor following the conclusion of their previous agreement. From the outset, it was clear that our companies shared the same approach: a focus on long-term relationships, technical excellence and a personal, customer-first ethos.

Building the partnership

At the time, the Cellavista 3 was well established within CLD workflows, though most systems in the UK were still standalone. Our first goal was to introduce our customers to SYNENTEC’s new NyONE instrument, a system that quickly made an impression thanks to its performance and value.

In those early days, it was a small but dedicated effort. I handled most of the UK commercial work myself, with invaluable support from Matthias and the SYNENTEC team. I still fondly remember the back-to-back demos that helped us establish the brand and build confidence in the technology.

Growth, Innovation and Teamwork

Since then, SYNENTEC has continued to expand its range and capabilities with:

• Cellavista 4 instruments offering enhanced imaging and analysis performance

• The Scientific Range for more advanced applications

• The SYBOT automation platform for integrated workflows

• The ever-evolving YT Ecosystem, uniting hardware, software and applications seamlessly

At BPES, we’ve also grown alongside them. Ellen now leads customer support and market development in the UK, doing a fantastic job. I still stay actively involved, and never miss a chance to join a customer visit.

We’re now supported by Ben Werdelmann and his outstanding team, whose commercial and technical expertise are second to none. Their energy, precision and deep product knowledge continue to impress both us and our customers.

A Shared Commitment

Visiting SYNENTEC in Germany is always a highlight, from seeing the latest innovations in production to spending time with the applications and support teams who push every system to its limits. Their dedication and enthusiasm reflect exactly what makes this partnership work so well.

For us, business success isn’t just measured in sales figures. It’s also about the personal relationships built along the way. Many of our SYNENTEC colleagues have become trusted friends, and that’s something we’re incredibly proud of.

Looking Ahead

SYNENTEC remains a key partner for BPES, and as they celebrate 20 years in business, we’re proud to celebrate alongside them. It’s a remarkable milestone for an independent company in our field and a testament to their commitment, innovation and the strength of their team.

Here’s to continued collaboration, growth and success, together.

This article was written by Tom Burdick, Director of BPES